Saturday, February 28, 2015

Let's Get Crackin'

It.  Has.  BEGUN!

Avengers Age of Ulton may still be a few months away but the Hype Train has now officially left the station.  Forget the trailers, posters, tweets and online buzz.  The REAL first day of movie promotion starts in the grocery store.  And that day is today.  Avengers Cheez-Its, anyone?

They're certainly not Marvel's first superhero foray into the cracker genre:

But some extra steps were taken here and that need to be acknowledged.  Let's start with the shapes.  With many teams, particularly the Avengers, food real estate is at a premium and usually goes to the most popular profitable characters.  That being said, I would like to welcome Black Widow (who usually gets left out) to the grocery aisle, even if it's only her logo:

In addition to her logo we've got Iron Man's mask, Cap's Shield, the Avengers logo, Thor's hammer...essentially the usual shapes we've seen in cookies, pasta and fruit snacks before.  Of course, there's no Hawkeye but it's rare to see him on a package, outside of a group shot anyway so it's not like he was expected.  We'll just have to be satisfied with Widow's inclusion.      

The other good element from this snack is a throwback to the old days of games on the back of cereal boxes and this time you get two for one:

Everything is included except the coin you need to flip for "Game of Heroes."  I would image that it would work with dice as well but Big Cracker didn't want to take the chance that you didn't have a pair handy.  Odds are, you are someone near you might have a coin on hand when cracking open a box. 

You can also try spend some cracker crunching time with "Ultron's Menacing Maze."  And if it's too menacing then there is a URL at the bottom, in small print, you can use to find the answer.  Yes, that's right.

Hopefully this is only the beginning of the AoU hype train.  I, for one, am ready to get on board.  

Sunday, February 1, 2015

The Food of the Marvel Experience

You heard that disembodied voice!  We have to go to the Cotton Bowl!  So that's where I went to check out the latest stop of The Marvel Experience Tour in Dallas.  Now I'm sure there is tons of info all over the web about the tour with its cool games, ride, props and all around awesomeness.  It's definitely worth a visit.  However...

With all the good word of mouth about the tour, I was looking forward to some next-level snack treat branding.  Hulkburgers, Iron Manwhiches, Rocket Ragu, Agents of V.E.A.L., the possibilities were limitless.  But my hopes were dashed when I approached the tour's "Power Cafe" (the what?) and saw the menu:

Was "Loaded Mac Daddy Dog" in the West Coast Avengers at some point?  No?  Thunderbolts, maybe?  While I definitely appreciate and respect the courageousness of putting macaroni and cheese on a hot dog, I just wish it could have somehow be named after Thor or Agent Carter or somebody cool like that.  I mean there could have been an entire appetizer menu based on Pepper Potts alone!

In another part of the Experience, the "Bio Mix Station" offered hope:

Looks like a multitude of characters, colors and logos.  Surely there are some clever, one of a kind items that we can score here in this clever, one of a kind environment.  Sadly, upon closer inspection, this proved to not be true:

I like cherry sours and smoked almonds as much as the next guy, but I usually don't have to go through a S.H.I.E.L.D. orientation in order to get them. 

A quick perusal through the gift shop (located conveniently between the Experience and the Exit) left me equally nonplussed but I didn't let it get me down.  Overall, the Marvel Experience was great and deep down I know that someday my Sub-Marinated Invisible Grilled Peter Pork Chops will be a reality!