They're being marketing along with the "Back to School" products which you can see by Superman and Wonder Woman chaperoning the school bus. They're obviously keeping an eye on any potential trouble makers trying to hide out in the back. As you can probably guess, these a Hershey bars that are branded with DC Comics characters.
They're miniature size and, as such, would fit just fine in a lunch box. I guess that's why they're in with the "Back to School" themed stuff. Although I think they would have done just fine if they were released a month later for Halloween. I know a few little superheroes who would love to get these in their Tricks-Or-Treats plastic pumpkin. Let's crack open that bag:
No big surprises in the lineup. We've got Superman, Batman, Wonder Woman, the Flash, Green Lantern, Aquaman and, once again, Cyborg has kicked Martian Manhunter right out of the picture. I'm starting to think this replacement Leaguer is gonna stick around. I hold out hope that maybe it will lead to some Doom Patrol candy or whatnot.
With the wrapper off, we see the traditional, sectioned-off Hershey's bar with each section containing a character's logo. But there's more than just the Wonder Woman, Aquaman, Superman and Batman symbols that you see here. So far, I've only opened a few but I've also seen the Batmobile, a "BAM!" sound effect, and some stars that have a Wonder Woman vibe.
Not sure if these are mostly going to end up in lunchboxes, Halloween bags or just in a lot of folk's quarantine candy pile but it's always good to see the League make a prominant appearance in the grocery aisles.
