Hershey's Heroes

When it comes to qualifying Super Hero Food, I tend to stick to my arbitrary rules ("Iron Man Cereal" vs. Cap'n Crunch with a picture of Iron Man on the box) but just as often I break my arbitrary rules when something catches my eye.  And the new Hershey's DC Super Hero Bars did just that.

They're being marketing along with the "Back to School" products which you can see by Superman and Wonder Woman chaperoning the school bus.  They're obviously keeping an eye on any potential trouble makers trying to hide out in the back.  As you can probably guess, these a Hershey bars that are branded with DC Comics characters.

They're miniature size and, as such, would fit just fine in a lunch box.  I guess that's why they're in with the "Back to School" themed stuff.  Although I think they would have done just fine if they were released a month later for Halloween.  I know a few little superheroes who would love to get these in their Tricks-Or-Treats plastic pumpkin.  Let's crack open that bag:

No big surprises in the lineup.  We've got Superman, Batman, Wonder Woman, the Flash, Green Lantern, Aquaman and, once again, Cyborg has kicked Martian Manhunter right out of the picture.  I'm starting to think this replacement Leaguer is gonna stick around.  I hold out hope that maybe it will lead to some Doom Patrol candy or whatnot. 

With the wrapper off, we see the traditional, sectioned-off Hershey's bar with each section containing a character's logo.  But there's more than just the Wonder Woman, Aquaman, Superman and Batman symbols that you see here.  So far, I've only opened a few but I've also seen the Batmobile, a "BAM!" sound effect, and some stars that have a Wonder Woman vibe.

Not sure if these are mostly going to end up in lunchboxes, Halloween bags or just in a lot of folk's quarantine candy pile but it's always good to see the League make a prominant appearance in the grocery aisles.

Man and Superman

Ok, yeah, it's on now.  It's going to be one heck of a summer...in terms of superhero food.  You've probably seen these already but I would be remiss in my duties if I didn't have the Superman v. Batman cereal blog entry.  Up, up and away:

I recently referred to Marvel & DC's summer movie promotions this year as quality vs. quantity.  But don't mistake that for an unnecessary slam against DC.  There is definitely something to be said for quantity and DC is definitely going for it with the whole "one of each" approach. 

So we get Superman Caramel Crunch Cereal and Batman Chocolate Strawberry Cereal.  Two for the price of two!  When it comes to this clash of titans you really can vote with your wallet.  But let's face it, you'll probably just buy both like me.  Now, let's crack 'em open:

My take is that the Superman cereal is way better.  Chocolate and strawberries may taste great together but but artificial chocolate flavoring and artificial strawberry flavoring do not.  But I do appreciate the little bit of extra effort of making them in little bat shapes and little "S" shield shapes.  Now let's flip over the boxes and do our morning reading:

On the Superman cereal you get the standard Superhero Quiz and on the Bat Box you get a rundown of each of their abilities which serves to highlight the absolute absurdity of a fight between a person with god-like powers and a person who has a rigorous workout routine.

Coming to a cereal bowl near you!

Mini Bars

When you're involved in the fast paced "Super Hero Food" game you see a lot of stuff.  Tons of it is chocolate and most of it is Avengers related promotional products.  But occasionally you turn a corner in an unsuspecting soda themed gift shop and find yet another Avengers themed chocolate candy...that you haven't seen before...and so here we are.  Let's crack open the bag and see what's what:

No surprises here.  We've got the fab four in wrapper form but not in candy form.  The mini bars are a little bigger than the chocolate mints that are left pillows at various upscale hotels and at crappy Italian food chains.  Not too much to see here but they make up for a lack of shapes with "Fun Facts" inside each wrapper:

Although they should be renamed "Fun" Facts.  Info about the Abomination and Mjölnir are joined by Shellhead's other nickname and the fact that Cap likes motorcycles.  I haven't opened up any more yet.  I'm hoping they'll last until Halloween.  So maybe buried somewhere in there are spoilers about Captain America: Civil War.  Trick or treat!

Avengers Cookies Assemble!

Occasionally companies that market super hero licenses remember that kids like cookies.  It's a lot rarer than you would think.  In the grocery store we're tripping all over Super Hero Fruit Snacks but for some reason cookies are few and far between.  That's what makes these beauties so special:

Honey Maid Avengers chocolate cookies are now in our lives.  The other good news is that, much like the best old school cereal, the back of the box is fun-packed with fun-type fun activities:

Despite being not particularly difficult, I appreciate the extra effort.  And it doesn't stop there.  The side of the box includes hero bios.  This box had Captain America but I assume the other boxes had the rest of the team:

They also did a good job with their shapes.  We've got the Avengers logo, Cap's shield, the Iron Man mask and Hulk's fist (which is quickly becoming the new, international symbol of the Hulk):

All in all I'd call it a great effort and definitely a good way to pass the time while while for the next Avengers movie.